For several years the hair dyes have been abundantly “cleared through customs” also for men, increasingly attentive to their aesthetic appearance, and increasingly ready to “wear” trends that were once close female competence. And so, with the increase in the number of men who require their barbers to cover the white hair, there is also the need to refine the techniques and aesthetic approaches, avoiding running in gross errors. But how do you do it?
On GQ, one of the leading experts in Italian hairstyling, the group Aldo Coppola , had the opportunity to express himself in abundance, through the voice of his technical color manager, Lucia Bossi. According to Bossi, first of all, “I find a man with net regrowth much more disordered and inelegant than a grizzled one”.
Therefore, covering white or gray hair with dye is not always the right choice. And this is where your trusted expert comes in, who will have to advise the customer, emphasizing that simply covering white hair does not solve the problem, but accentuates it further, recreating the now known and hated “marmot” effect.
What to do, then, given that supermarket products often leave particularly disappointing results? “You can work with professional colors made especially for men. Colors that do not have any kind of reflection tending to reddish-yellow, as a grandfather consumed by the smoke of cigarettes, but which instead turn more on cold and natural shades. These do not totally cover white hair , but they reduce the percentage, however giving an impression of rejuvenation of at least 5 or 6 years “- continues Bossi.
According to the expert, the password is to correctly use the base reflexion with the right color: an expert “trick”, through which to obtain great results. Once the road has been traced, one must understand how to find the right shade, relying on a trusted expert.
To this also add more specific products, which can be added to shampoo , and after-shampoo. In any case, my advice is to indulge your own nature. Trying to delay the appearance of white hair is fine, but in the end you still have to learn to live with it “- continues the expert. A tip, the latter, which we would like to underline in a rather sustained way, therefore inviting men who see with terror the first white hair to live with it serenely, trying to appreciate it and – why not – ride their own style a little older.