Shatush: what it is, costs and advantages. PHOTO

Shatush: what it is, costs and advantages. PHOTO

In recent years the vocabulary of hairstyling has been enriched by a term that, until not too long ago, was unknown even to the most assiduous readers of sector magazines: the shatush.


But what is shatush? And why has this method of hair coloring gained so much importance, replacing the previous less modern and more ancient techniques?


What is shatush


Lo shatush is the main and perhaps the most innovative alternative to the streaks as regards the possibility of applying natural reflections and lightening to one’s hair.


The birth of the shatush is not very recent: in the United States there has been talk of shatush since the 1960s, but the fate of this bleaching technique has been quite fluctuating, with an acceleration over the course the past 2-3 years, thanks also to the many celebrities who have suddenly embraced the philosophy of shatush.


The history of shatush


Have you ever thought about what are the origins of shatush ? We are so used to this type of treatment, but shatush has actually been invented very recently.


Its creator was Aldo Coppola, a true guru in the world of hair. The designer died in 2013 at the age of 73 .


Lo shatush by Aldo Coppola was born in 2001 . Only 16 years ago. For many of you it may seem like a life but, for those with a few more years, it is not like that at all! Before, there was no such amazing technique for dyeing hair.


Yes, believe it or not, shatush was born thanks to an Italian . The fame of this technique, however, is international. The main Hollywood stars show it off on several occasions and it has now become a practical and quick solution for those who want to always have perfect hair but do not want to spend too much time behind the regrowth.


The peculiarity of the treatment lies in the fact that the hair has faded in its length, but with three different shades. This leads to a completely natural result.


How shatush is made



In order to recreate the main advantage deriving from the application of the shatush (that is, the naturalness of the lightening ), the crown is divided into many sections .


Subsequently, the bleaching agent is applied on cotton strands, fading from the root to the tips, so that the application is more consistent in the latter. The usefulness of the cotton is evident: only through this approach will it be possible to obtain irregular reflections and, therefore, give the impression that the lightening is the result of a long sun exposure, and not the hands of a good hairdresser.


Shatush for all!



A myth to dispel about the shatush regards the possibility of applying this bleaching technique only on blond hair.


Nothing could be more false: although it is true that it is precisely on the blondes that the shatush was born, and it is precisely to them that it is mainly addressed, it is equally true that this technique is now used successfully on brown hair and on other colors, in any case giving a pleasant contrast.


What color to achieve through shatush


Shatush: what it is, costs and advantages. PHOTO

Shatush blond @


One of the aspects on which women make the most confusion about shatush, is the “target color “. On this theme, it must first be remembered that shatush is not a specific color, but is only a discoloration that acts on the existing pigment and, therefore, allows to obtain a personalized result based on the individual hair.


To get an idea of ​​the final result of your hair with the shatush think about their color after a long exposure to the sun: the goal will be exactly that (from copper to blond depending on the foliage).


Don’t be afraid, shatush will still allow you to choose the preferable level of lightening to reach: if you want to approach a lightening lightening, you can opt for a one or two tone bleaching. If, on the other hand, you want to dare a little more, you can go towards three or four tones. The applications will have a duration proportional to the number of tones to be discolored (in principle, between 20 and 30 minutes).


Our advice, given the nature of the treatment and the risk of stressing and excessively brittle hair, is to act step by step and start with a soft bleaching, to then understand if it is appropriate to opt for a more substantial lightening. .


Shatush do it yourself. Here’s how to proceed at home.


Here is a question that you are asking yourself in many: is it possible to carry out this bleaching technique at home, obtaining an excellent result anyway?


The answer is certainly positive, but in order to achieve a satisfactory result, it is necessary to put a minimum of caution and – especially for the first few times – to be helped by someone who may be an “accomplice” to this endeavor.


The main ingredient is mainly one: a good lightening product. On the market you will find several: try not to skimp on shopping, because only your hair makes the consequences. Better to spend something more by focusing on the best quality ones, rather than running the risk of finding yourself with brittle hair or with a not bright lightening.


Once the product has been recovered, you will have to make sure that it is applied correctly: if you do not have the possibility to tinkle the locks, just apply it only on the tips. The shatush do it yourself will guarantee you a truly enviable shadow effect!


Be careful not to leave the lightening product on for too long: to regulate yourself, you can “check” the lightening of the tips, and rinse thoroughly as soon as you realize that you have reached the desired goal.


Before rinsing, try to push the product also in the highest part of the hair (more or less at the height of the ears), however leaving a few minutes in application. In this way you should be able to guarantee yourself a good shade with which to obtain a defined and natural result. Then you will proceed with a good wash through a mild shampoo, and a subsequent crease with which you will give your hair the preferred movement.


Shatush, how much does it cost?


We understand that shatush can be replicated at home with a pinch of attention and great satisfaction. But how long would it take our trusted hairdresser to apply this bleaching technique? And at what costs?


As a rule, the application of shatush has times which depend on the level of lightening, and are generally between 20 and 30 minutes of application (rinses, shampoo and crease will follow, with the times ordinarily provided by your hairdresser).


As far as the cost is concerned, the price of the only clearing with shatush is around at 80 – 100 euros. A word of advice: always take care to check with your hairdresser on the products actually used during the lightening procedure, so that they are always of the highest quality.


The shatush of the stars


We have already mentioned how dozens of stars from all over the world have entrusted their hair to shatush, aware of the excellent results achievable through this bleaching technique. A few examples?


She is a longtime lover of shatush Cameron Diaz while, among the stars of our house (or almost), the Argentine showgirl is an example of great promotion Belen Rodriguez .


Opinions on shatush


The general opinion on shatush is certainly positive, representing an effective, very natural, and much more valid bleaching technique than traditional streaks.


Bear in mind, however, that shatush is not the only bleaching technique at your disposal, among the current trends we mention for example the balayage : our advice is that to speak to your hairdresser for specific advice. It is very likely that together, in a very short time, you can find the best method!


I am pregnant, can I do shatush?


The pregnant woman cannot do the tint. This is well known. No invasive treatment should be done on and off the head during this sensitive period. However, there are many women who equally try to take care of their appearance as much as possible, perhaps resorting to non-invasive treatments.


It is natural at this point to ask whether shatush is okay in pregnancy. Take a sigh of relief for expectant mothers, because this treatment is no exception! There is no direct contact between the product and the scalp. But remember to avoid breathing in the smell of the colors, using the appropriate masks.


Differences between shatush and balayage


Among the latest trends in the field of hair lightening we also mention balayage, for a bright and natural effect on hair.


But what are the differences between shatush and balayage? Unfortunately, in fact, since there are similarities, it is also easy to confuse them. Both are in fact techniques that have the basic treatment of hair bleaching, only on the lengths and ends. The hair is thus lightened by some shades to give a natural effect, as if it were lightened thanks to the sun. Of great trend in summer but also in winter, they are in any case suitable for a complexion at least a little tanned.


Also read : Balayage: all you need to know before doing it! PHOTOS


Yes, the final effect is very similar, even if with shatush the application of color after bleaching is more massive and evident. What changes is definitely the way these discolorations are applied. On the one hand there is shatush, which is obtained thanks to the pre-pleated hair. The lightening product is then applied to the lengths.


The balayge instead, is applied in the “star” variant. The hair “undergoes” a more or less precise division into five strands (the number of the points of a star!). Lengths are made streaks of bleach with a brush. These are lightened by some shades obtaining a truly natural effect. The effect is much more irregular and therefore natural.


Last thing in common is this. You should not undergo treatment too frequently. They are still stressful for the hair and therefore it is good to wait several months before carrying them out again. In the meantime, don’t forget to apply some nourishing cream!


Shatush addiction: much more natural reflections


Shatush: what it is, costs and advantages. PHOTO

Shatush blonde locks @


Well, for us we mean hairstyles and dyes is very simple: they are all victims of the new disease that runs for hairdressers and hair stylists, the shatush addiction !


Shatush addiction: what is it?


It is the must of the current trend for hair coloring, banning old streaks: with shatush addiction your hair will have much more natural lightening and reflections


Shatush addiction: how it is obtained and when it is born


It is a methodology that was born in the sixties by the hair stylists of New York and Hollywood, and which a few years ago had a revival by the famous hair stylist Aldo Coppola . The shatush addiction is a type of lightening with not too defined gradual effects , applied only on the ends of the hair: it is obtained with a destructuring of the color and with a shade as soft and natural as possible .


Shatush addiction: how it is made


In order to obtain a perfect shatush addiction, the hair is divided into sections and the bleaching product should be applied only on the strands after their plugging , starting from a much more nuanced effect towards the root, intensifying it as you approach the tip of the hair.


What makes the difference between a well done shatush addiction and the others is precisely the cotton: if perfectly done it gives the reflections an irregular distribution, therefore with a less clear appearance, as if the foliage had been lightened in a natural way from the sun’s rays.


Until not long ago, shatush addiction was reserved for women with blond hair for a result that seemed more natural. More recently, a technique was developed that also allowed brown-haired women to have that effect , light roots and darker growth areas.


What should I know before I get a shatush addiction?


It should be remembered that shatush addiction is not a specific coloring, therefore it is not possible to opt for a specific shade, but the substances will act on the hair according to the base pigment that is present on them. If your hair is dark and, exposed to the sun, has copper-colored reflections , then the shatush addiction will highlight precisely these coppery shades , if instead you have the hair color of the ash, shatush addiction will have shades of blond.


Thanks to this method, you can lighten your hair starting from one up to three tones with a ¼ hour treatment, or, at most, four tones extending the treatment up to ½ hour.


Our advice is however to carry out gradual lightening because otherwise the hair will weaken and become too brittle.


Shatush addiction: the advantages


The first of the advantages of shatush addiction compared to other lightening methods is precisely the naturalness of the final effect , therefore it does not require further retouching and, contrary to what happens with sunstrokes, it is not has the unsightly regrowth problem.


There are no particular contraindications for shatush addiction: the only thing to keep in mind is that it is essential to use the highest quality products , whether the treatment takes place in your own home, either that happens in a salon of a hair stylist.


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